copyright 1996, Tracy-Williams Consulting
Balancing Engineering, Education, Law Enforcement, and Encouragement
in Local Bicycle Programs
By John Williams & Kathleen McLaughlin, Adventure Cycling Association
(published February 1993 as Case Study 11 of the National Bicycling
and Walking Study; FHWA)
Step 4: Evaluate the work
In order to determine the on-going success of the task force's work and
to set future priorities, it is important to evaluate the relative importance
of program elements. The following list of measures can help guide a program
and answer questions like whether encouragement initiatives affect bicycling
rates or whether safety efforts reduce crashes and injuries.
Outcome measures show how successful a program is at meeting its goals and
objectives. They measure its effect on the situation it was designed to
change. The following are suggested areas for conducting outcome evaluations.
These measures should be compiled regularly.
1. Measure bicycling levels and user needs.
2. Regularly monitor safety statistics.
3. Monitor changes in bicycle theft problems.
Process measures tell how well a program's delivery system works. While
they do not give a good indication of the worth of a program, they do help
keep track of what has been accomplished. On a regular basis, compile these
measures to show the results and to give a baseline for gauging future work
1. Monitor progress in roadway and trail improvements.
2. Monitor provision of transit links and trip end facilities.
3. Evaluate standards, policies and regulations regularly.
4. Monitor delivery of educational messages.
5. Monitor results of enforcement program.
6. Monitor company and agency efforts to balance workforce commuting
7. Monitor bicycle events and publicity.
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